Indexing of web pages by search engines is essential to make it count for search rankings. Search engine crawlers are continuously scanning the internet for fresh content, and as soon as they find it, they lap upon it for indexing. All pages of a website need proper indexing for ranking in search results. This is the fundamental requirement for SEO performance that depends on … [Read more...]
Facebook Hacks: Engagement is the KEY
Facebook is doing several new things with their algorithm to improve your social media marketing experience. Forget about “likes.” Now, it’s all about who your audience is and how many times they share your information. Facebook advertising now allows you to organically extend your reach without paying extra to boost posts. The best thing you can do for your ad campaigns … [Read more...]
SEO and Black Hat Tactics
For a business to drive organic site traffic, they need to optimize their most important pages by adhering to Google’s search guidelines which aim to provide users with the most relevant search results for the keyword phrase they entered. By observing the best practices of SEO, there is a greater chance that their pages will rank for their target keyword. However, as a … [Read more...]
Multi-Channel Marketing: Don’t Spend More, Spend Smarter
It’s a common misconception that companies need to spend more on digital marketing if they want to improve sales. The truth is a higher marketing budget doesn’t equate to higher sales percentages. The key to getting the most out of your marketing budget is to spend wisely by investing in the channels that give your business the best return on investment (ROI). Multi-channel … [Read more...]
How to Use Demand Marketing As a Customer Acquisition Strategy
Demand Marketing As a Customer Acquisition Strategy It’s here. Your idea has finally been brought to life after many rounds of investor pitching, sleepless nights and development sprints. And buckets of stale microwaved coffee. So why aren’t people yelling from the rooftops about it like you are? Oh, right. Your customers don’t exist yet. Getting customers on board is … [Read more...]